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0845 092 0792
SALES:
0800 294 2020 sales@numogroup.net
KEY ACCOUNTS:
0845 092 0793 sem@numogroup.net
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"Search Campaigns in saturated sectors the client - Halo Financial" |
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Background Halo Financial is a leading specialist provider of commercial foreign exchange services. Their services benefit both international businesses and private individuals who require foreign currency and need expert assistance in successfully managing their foreign exchange exposures. Their professional services for businesses involved in international activities however go far beyond simply quoting the very best exchange rates. They have been developed to help achieve business goals and can be tailored to meet exact requirements. Recognised for their insightful currency analysis and forecasts, members of the Halo Financial dealing team regularly feature on industry leading financial television news channels such as CNBC Europe, CNBC Arabia and Bloomberg. In addition, they are often invited to submit currency related news and analysis for many of the UK’s most popular magazines, trade press and newspapers. | |
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The Relationship - 4 years and going strong As the relationship has built with Halo, they have expanded their services with us to include not only marketing, but also hosting on dedicated servers, so that they can get the most from their online applications. | |
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The Brief In a saturated marketplace, Halo Financial simply need visibility in a very specific market, to specific demographic. As they are not targeting consumers, the brief was to find the market and ensure that it is targetted efficiently and successfully. Their brief to target two specific markets, Private high net worth and Corporates that need to trade in multiple currencies. | |
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The Solution The approach for this client was a wide ranged pay per click campaign, that included MSN and Yahoo as well as obviously Google. this is an enquiry driving campaign and is driven to specific content as the site encourages new client contacts. We track as much as we can for this type of campaign, with soft goals where definitive 'product' sales are not available. This gives a range of intelligent reports that can reasonably accurately gauge the success of specific campaigns. They are also part of Numo's Search Engine optimisation programme, which is again targeted to very specific terms that are giving the client return on investment. Very general terms in his marketplace bring back searches that are only really targeted at consumers. By being specific in this area, we can keep the campaign within budget, but get the results required. | |
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The Results The results are clear and with additional work on Analytics, the client has a clearer idea of the site usage, and with great results on Search Optimisation under terms such as; 'foreign exchange and best currency rates' the client is going from strength to strength and with the volatile markets as they stand at the moment, they actually do fine in a recession! | |
 Bespoke One - SEO for Starting Up Bespoke Two - SEO for Growing Campaigns Bespoke Three - SEO for Corporate or Competitive Sectors | |
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