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0845 092 0792
SALES:
0800 294 2020 sales@numogroup.net
KEY ACCOUNTS:
0845 092 0793 sem@numogroup.net
Find out why the Numo pitch really works, time and time again.
Take a closer look at some client case studies.
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See how we can start making the most of your website online.
See how we can start making the most of your website online.
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"high profile search marketing case studies the client - Gordon Ramsay" |
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Background So if you did not know much about Gordon Ramsay then this is a simple introduction. Ramsay’s first years in the kitchen were spent training under culinary luminaries such as Marco Pierre White and Albert Roux in London, after which he moved to France where he worked in the kitchens of Guy Savoy and Joël Robuchon for three years where he was able to enhance his expertise in classic French cooking. In 1993, Gordon became chef of the newly opened Aubergine, within three years the restaurant was awarded two Michelin stars. In 1998 at the age of 31, Gordon set up his first wholly owned restaurant, Gordon Ramsay, in Chelsea. On 19th January 2001 it won its third Michelin star. It has since undergone a major refurbishment and this year celebrates its tenth anniversary. In October 2001 Gordon opened Gordon Ramsay at Claridge's which won a Michelin star in 2003. The same year saw the opening of Gordon Ramsay Holdings first international restaurant, Verre by Gordon Ramsay, located in the Dubai Hilton Creek Hotel. A year later he opened Pétrus in St. James's. Within seven months it had won a Michelin star. The restaurant relocated to The Berkeley Hotel in 2003 and won its second Michelin star in January 2007. The openings and new partnerships, currently give Gordon Ramsay holdings a fantastic list of superb quality restaurants and now even pubs and hotels. | |
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The Relationship - giving value and consistancy Numo has been providing consultancy and Search Engine Optimisation for Gordon Ramsay since 2004, we have provided excellent results throughout and have survived changes in management and agency, working closely with the agency to ensure that the best results are achieved for their client, cost effectively and exceeding expectations. Gordon Ramsay Holdings have retained our services even though the original agency has been changed and we are now a direct supplier, such is the quality of our work and the value in the relationship. | |
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Recent Milestones NUMO Group, is tasked with increasing the online presence of the culinary enterprises that make up Gordon Ramsay’s global empire. The strength of a celebrity’s online existence is a key part of the judging criteria for the Celebrity 100 list. To generate the list of the worlds most powerful and the best paid celebrities, Forbes estimates celebrity earnings and then factors in media metrics like Google hits, press mentions and other media related elements. | |
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The Approach Steve Tomkinson, director of NUMO Group said, “Our aim is to develop the flow of traffic to Gordon Ramsay’s micro-sites that appear on his main website, www.gordonramsay.com. The micro-sites have an important part to play in the success of his newly opened businesses. When people visit the official website looking for Gordon’s latest ventures, they need to get a real sense of what the restaurant or café is all about, as well as full menus and travel directions. The individual micro-sites are crucial in providing this information.” Steve continued, “We have an integral part to play in ensuring these micro-sites are highly visible amongst all major search engines like Google and MSN. We use the latest search engine optimisation (SEO) techniques to increase the number of visitors to both the main site and the micro-sites.” | |
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The Results We were celebrating Gordon Ramsay’s entry into the Forbes top 100 most powerful celebrities in the world, earlier last year (11 June 2008). We continue to provide secure top positions for all his brands and importantly for terms such as 'fine dining' and other more sensitive terms that fill strong gaps in the marketplace. | |
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What they say We are very happy with the support and extra assistance we get with Numo, they are a good team and are always there to help. They have helped to plan some of the new initiatives for 2009 and will continue to provide us with their services. Simon Bull, Communications Manager | |
 Bespoke One - SEO for Starting Up Bespoke Two - SEO for Growing Campaigns Bespoke Three - SEO for Corporate or Competitive Sectors | |
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